Strategy

We aim to extend our franchise as a leading bank and further strengthen our market position by executing on several strategic pillars.

Focusing on core customer segments

Our strategy is focused on providing a full range of banking products and services to two primary customer groups: Vietnam’s rapidly growing number of SMEs and Vietnam’s increasingly wealthy retail customers, especially affluent (financial assets of at least US$60,000) and mass affluent (annual income of at least US$4,500) customers. We believe focusing on our core customer segments will drive sustainable, high-quality growth. We are also focused on lending to these core customers, combining high-margin loan products with robust credit controls.

Deepening our distribution channels

We have the third largest network of branch locations among Vietnam’s JSCBs with 307 branches and sub-branches. We continue to emphasize the importance of expanding physical and electronic distribution channels.

Consolidating market share and profitability 

We aim to consolidate our market share through new product offerings and a customer-centric service culture. We believe increasing transaction and fee services will generate high-margin, low risk income streams. We also aim to expand our deposit base, primarily from retail customers.

Maintaining a conservative risk profile

We have adopted a conservative approach to lending and liquidity management, supported by a well-developed risk governance structure and risk management policies and procedures. We maintain a strong funding base and liquid balance sheet and are focused on secured, asset-backed lending. We also maintain a diversified loan portfolio with minimal exposure to SOEs and real estate developers. We maintain high capitalization ratios in excess of regulatory requirements. We emphasize the use of International Financial Reporting Standards (IFRS).