Masan Consumer overview

We are one of Vietnam's largest local diversified FMCG companies. We manufacture and distribute a range of food products, including soya sauce, fish sauce, chili sauce and instant noodles. We commenced operations in 2000 and have subsequently grown our product portfolio, domestic sales and distribution channels to establish a leading position in Vietnamese branded consumer food products. Our key brands include Chin-su (soya, fish, chili sauces), Tam Thai Tu (soya sauce), Nam Ngu (fish sauce) and Omachi, Oh Ngon and Tien Vua (instant noodles). With the completion of our restructuring in 2011 from Masan Food to Masan Consumer, we aim to leverage our operating platforms to enter into other food and beverage categories.

Vision

To become:

• Vietnam's leading consumer company in terms of sales, profitability and brand recognition;
• A primary destination for top talent and recognition as the best workplace in Vietnam; and
• A symbol for quality and a source of pride among Vietnamese.

Sector

The food and beverage sector is a critical focal area as it underpins Vietnam's robust consumption story. Further, it is a scaled sector with long-term sustainable growth across financial cycles and where a local can build a dominant market position. Successful regional food and beverage players demonstrate the importance of selecting the correct products to "play in" and we have developed the appropriate product selection strategy for Vietnam. We are focused on scale unorganized sectors that require a deep understanding of local taste, provide a path to penetrate other high growth adjacencies and where there is a clear opportunity to brand to achieve above average margins. We currently have identified the condiments and instant noodles segment as the foundation for our food and beverage business where we are the #1 and #3 player, respectively.