Vietnam FMCG Sector

Vietnam’s consumer products sector is forecast to continue its robust performance of the past several years, underpinned by strong economic growth, rising living standards of Vietnamese families and the corresponding increase in domestic consumption.

Strong industry fundamentals underpinning strong growth in the F&B sector

For our current product categories, per capita food spending in Vietnam is relatively low compared to other Asian economies, signifying considerable room for growth in the industry. Busier lifestyles and rising incomes are expected to drive increased consumption of convenience and packaged foods. While price remains the most important factor in purchasing decisions, quality and brand recognition are becoming more important to a discerning consumer market in Vietnam.