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Fish Sauce

 
Chin-su Fish Sauce
Target market
  • Premium
  • High End
Description
  • Launched in September 2003, Chin-su Fish Sauce differentiates itself from the market by delivering consistency and high quality
  • A premium fish sauce product was launched in March 2008, leveraging the strong brand equity of Chin-su

 
Chin-su Nam Ngu
Target market
  • Premium
  • High-end
Description
Launched in 2012, Chin-su Nam Ngu fish sauce is marketed as the premium fish sauce with the aim to uptrade Nam Ngu users to the Chin-su brand.

 
Nam Ngu Fish Sauce
Target market
  • Value for money
  • Mid-tier
Description
  • Launched in 2007, Nam Ngu Fish Sauce is a mass market product and has quickly become Vietnam’s favorite fish sauce, synonymous among consumers with health and tastiness
  • Nam Ngu II was launched in August 2009, targeting consumers looking for an affordable and safe alternative to unbranded produce