Featured information about Masan Group and Market

July 19, 2022

MEATDeli was granted "Vietnamese Agricultural Gold Brand 2022"

(VAN) This is an annual program organized by the General Council of Agriculture and Rural Development Vietnam on a national scale.

Thịt mát MEATDeli.JPG

On July 16, 2022, the MEATDeli chilled meat products by Masan MEATLife Corporation was honored with title of "Vietnamese Agricultural Gold Brand of 2022". This is an annual program organized by the General Council of Agriculture and Rural Development of Vietnam on a national scale.

At the ceremony, Chairman of the Vietnam General Council of Agriculture and Rural Development Ho Xuan Hung said that the Organizing Committee has conducted a survey and voted for 512 agricultural products from all regions across the country.

As one of the largest players in the branded meat value chain in Vietnam, Masan MEATLife Corporation is currently focusing on improving productivity in the animal protein industry through efficient operations and innovation, nationwide coverage and outstanding supply chain.

In 2018, Masan MEATLife put into operation the first chilled meat processing complex on a scale of more than 10 hectares in Ha Nam province. With a total investment of 3,000 billion VND, each processing complex applies modern technology and uses equipment imported from Europe.

Masan MEATLife's distribution network grew with an impressive increase in coverage. MEATDeli chilled meat is present at 3,000 distributors nationwide; including: WinMart and WinMart+, Coopmart, BigC (GO!), Lotte, Aeon; MEATDeli stores, and MEATDeli agents.

For three consecutive years since 2019, MEATDeli was in the Top Vietnamese 10 brands according to the Vietnam Economic Times. Masan MEATLife was honored by Forbes Vietnam in the Top 50 Vietnam Value Brands in 2020.

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