WinMart+ has officially opened its 4,000th store in My Tho City, Tien Giang Province-a significant milestone that marks 10 years of continuous growth. The new store offers a wide range of essential products tailored to local consumer needs.
According to company representatives, the opening reflects Masan’s commitment to delivering international-standard products to residents in provincial areas, helping improve the overall quality of daily consumption in both urban and rural communities.
As of May 2025, WinCommerce recorded VND 3,031 billion in net revenue, up 17.6% year-on-year. In particular, the rural WinMart+ model saw strong momentum, growing by 36.4% and contributing nearly VND 700 billion. Cumulatively, the company achieved VND 14,700 billion in revenue over the first five months of the year, representing 12.8% growth. For the full year 2025, Masan’s modern retail arm targets net revenue of VND 35,600-36,900 billion, with 8-12% growth and a positive net profit forecast.
The 4,000th store not only represents a major scale milestone but also embodies the three core pillars of the WinMart+ brand: consumer trust nationwide, a commitment to transparent and safe supply chains, and an unwavering drive to build a pioneering Vietnamese retail brand that contributes to economic and social development.
The first WinMart+ store was launched in Hanoi in 2014, with a mission to offer convenience, quality, and peace of mind in every daily shopping moment. Over the past decade, the chain has evolved into an integrated retail ecosystem that remains deeply connected to millions of Vietnamese households.
WinMart+ benefits from Masan’s comprehensive ecosystem, which includes Masan Consumer (FMCG), WinEco (safe agriculture), Masan MEATLife (fresh and processed meat), and Techcombank (digital financial services). This integration transforms each WinMart+ location into not just a retail outlet, but a one-stop consumer service hub.
Mr. Danny Le, CEO of Masan Group, emphasized that the 4,000th WinMart+ store marks a new phase in the Group’s commitment to modernizing Vietnam’s consumer-retail platform. "Through high-quality essentials and modern, convenient shopping services, we aim to elevate the material and spiritual life of 100 million Vietnamese consumers reaching every neighborhood, every village as Vietnam rises stronger and more sustainably in this new era," said Mr. Danny Le.
In alignment with Government Resolution 68 on promoting domestic market development and stimulating consumption, WinMart+ will continue expanding its retail footprint. The company is also accelerating digital transformation to enhance the customer experience and bring modern lifestyles to every Vietnamese household.
WinCommerce’s goal is to have at least one WinMart supermarket in every district, one mini-mart in every ward or commune, and one WiN+ outlet in every village or neighborhood-fully meeting everyday consumer needs, from weekly stocking up to convenient shopping near home.