On December 04, 2025, Masan Consumer (UPCOM: MCH), a member company of Masan Group, officially announced its plan to transition listing to the Ho Chi Minh City Stock Exchange (HOSE) at the event “MCH Roadshow - HOSE Listing & Growth Story.” According to information shared at the event, MCH stock is expected to complete its HOSE listing within December 2025. This is an important milestone and a move that has been consistently endorsed by the Board of Management since the 2024 Annual General Meeting, as part of the strategy to enhance transparency, standardize governance, and unlock long-term shareholder value.
The market context further emphasizes the meaning of this decision. During 2024-2025, Vietnam’s stock market witnessed periodic corrections as interest rates, geopolitical uncertainties, and global trade tensions influenced investor sentiment. In such a cautious environment, investors tend to favor companies with strong financial foundations, stable real cash flows, and a clear dividend policy - all attributes that Masan Consumer possesses.
Sustaining Long-Term Profitability, Paying Nearly USD 1.5 Billion in Cash Dividends
At the HOSE Listing Announcement event, MCH leadership highlighted the positive results the company has continuously achieved over the years thanks to its resilient business foundation. Specifically, during 2017-2024, MCH recorded a revenue CAGR of approximately 13%, while operating profit margin consistently remained above 23% despite economic fluctuations. Meanwhile, net profit after tax from 2022-2024 continued to grow at a CAGR of about 20%, reflecting the company’s accelerating profitability.
This resilient financial performance has positioned Masan Consumer among the leading FMCG companies in Southeast Asia, comparable to top regional players achieving over 10% revenue CAGR and more than 20% net profit margin. This demonstrates strong competitiveness, scale expansion capability, and long-term financial efficiency.
One of the key drivers behind this performance is MCH’s research and development capability, centered around its “Consumer Innovation Hub,” considered the “heart” of product development at MCH. From 2017-2024, innovation products contributed around 20% of total revenue, reflecting strong market adoption and incremental growth generated from portfolio upgrades. To date, MCH has developed more than 1,200 innovations since 2002, spanning seasonings, convenient foods, beverages, and personal care.
This R&D effectiveness stems from Masan Consumer’s core philosophy: “create the best products using the least resources.” Innovations not only renew the product portfolio but also help expand margins, strengthen the financial foundation, support consistent performance across cycles, and widen long-term growth potential.
These figures demonstrate not only that MCH generates profits, but more importantly, that earnings are converted into real operating cash flow, enabling genuine cash dividend payouts - an important indicator of long-term corporate health.
From 2018 to 2024, Masan Consumer paid nearly USD 1.5 billion in cash dividends to shareholders. This number reflects two key factors: stable profit margins and strong, sustainable operating cash flow.
At the event, MCH leadership highlighted three strategic directions Masan Consumer will pursue moving forward: First, “Go Global,” bringing Vietnamese cuisine to international markets. Second, technology-driven transformation to innovate faster and more efficiently - the Consumer Tech journey with Retail Supreme as a key breakthrough to directly connect brands, retailers, and consumers. Third, product premiumization, aiming to deliver more value to consumers as Vietnamese consumers increasingly prioritize quality and emotional experience.
From a market perspective, MCH encompasses the characteristics of a stock that is both defensive and growth-oriented: strong cash flows, stable operations, consistent cash dividends, and clear growth prospects. This positions MCH as a notable investment option in a market environment where investors are seeking long-term value and sustainability.