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April 12, 2023

Masan Group – A top Vietnamese corporation honoured with multiple recognitions in 2022.

In its 27th year in the Vietnamese market, Masan Group continues to astonish the nation with multiple prestigious achievements and awards. Below are highlights of the achievements that Masan Group has accomplished in 2022. In light of these encouragement, the group aims to deliver more to better serve its consumers.

Outstanding M&A strategy in 2021-2022 by M&A Forumc

During the 2021 and 2022 period, Masan Group carried out more than 10 investment and M&A deals, of which five were on the list of 50 outstanding deals.


In 2021, for a total monetary offer of $410 million, the South Korean conglomerate SK Group purchased a 16.26% share in VinCommerce, the Masan Group’s subsidiary.


The most notable deal belongs to Masan Group's The Sherpa Co., Ltd., which purchased 85% of Phuc Long Heritage. In the F&B industry, this agreement is regarded as astronomical that occurred early in 2022. After Masan's investment, the value of Phuc Long Heritage is predicted to increase by more than six times.


Best Vietnamese Listed Companies by Forbes

Masan has also been included on this esteemed list for ten years running. Top 50 Best Listed Companies in Vietnam is an annual program run by Forbes Vietnam to recognize businesses that have excelled in their respective fields and whose shares are traded on the market on Ho Chi Minh City's (HSX) and Hanoi's stock exchanges (HNX). In other top 50 list, Masan is also honored to be included in the Top 50 prestigious and effective public companies in 2023 published by Vietnam Report.


Through its development strategy and leadership in the digital revolution, Masan has successfully transformed itself into a Consumer - Technology business, establishing itself as a top Vietnamese corporation leading the private economic sector in Vietnam.


During the ceremony, Mr. Danny Le, Masan Group CEO, stated: "Masan will not become a technology company like Google but it will apply technology to solve large unmet needs and bring outstanding benefits, serving its consumers."


With this mindset, Masan is stepping into 2023 with three important goals. First is with the assistance of Trusting Social's technology; the group aims to offer credit services to the majority of regular consumers. The second is the use of artificial intelligence and machine learning to better understand customers and provide tailored offers based on each person's past purchases.


The third step entails developing a new HR platform to continuously direct, educate, engage, and empower staff members, as Masan believes that people are the cornerstone of any successful corporation.

Vietnamese Brand Awards 2022

During this year, while Masan Group was also honoured among the top 10 excellent brands, the corporation's subsidiaries, WinCommerce (WCM) and Masan High-Tech Materials (MHT), were also paraded among the top 10 brands in the Retail and Industry fields.

Top 10 công ty bán lẻ uy tín 2022.png


The Vietnam Economic Times Magazine started hosting "Vietnam's Excellent Brands" as an annual event in 2003. The 19th edition acknowledged brands for their exceptional performance, resiliency, and growth despite the COVID-19 pandemic under the subject "Creating and Developing Green Vietnamese Brands."

Masan, WCM, and MHT all claimed outstanding performance in their company operations and brand-building efforts in order to win the honors. Additionally, the businesses have raised the bar for developing sustainable and environmentally friendly businesses, accelerated the digital transition, and put in place CSR initiatives to support community growth.

Moving forward

Throughout the year, Masan Group has proven its position as a top Vietnamese corporation through outstanding financial results.

As reported in Masan’s 2022 Annual Report, by the end of 2022, Masan Group's net revenue had increased 2.6% from the same period the previous year to VND 76,189 billion (US$3.2 billion) (after deducting the feed business). The group’s biggest contributor continues to be The CrownX, an consumer-retail platform that integrates both WinCommerce and Masan Consumer Holding, with revenue of VND 56,221 billion in 2022, an increase of 5.2% compared to 2021.

These accomplishments led to Masan Group's stock price being showcased among the top 5 largest listed firms in Vietnam by market capitalization (up to 16th January 2023). The group's ranking increased by three positions compared to 2021, with a market capitalization of VND 135,111 billion and a share price of VND 94,900 as reported by Vietstock.

The digitization of the whole consumer infrastructure, from production to retail, and the creation of an integrated platform connecting modern trade and traditional trade will be Masan's next significant advancements in 2023 and beyond. Once this is accomplished, more customers will turn to Masan for its distinctive shopping experiences and the chance to save at least 5% on basic goods and services. Masan is optimistic about its medium- and long-term growth prospects due to the speed and depth of innovation.

To that end, The Crown X is anticipated to be the primary force behind the promotion of an integrated MT-GT and to account for more than 70% of the group's net sales. Masan Group’s net revenue is forecasted to grow by 18% to 31% compared to the result of 2022, which accounts for VND 90,000 billion to VND 100,000 billion, respectively, in 2023.

The group looks set to embark on the next stage of its Point-of-Life strategy. It is crucial to remember that the most important goal that Masan works toward is not these achievements, though they are of great encouragement. It is essential that, as a consumer-centric corporation, Masan works to become the top Vietnamese corporation to serve its consumers’ satisfaction.

Read more:

Masan Group honored among Vietnam's top 50 sustainable enterprises in 2023

Masan Group was honored with "Best Companies to Work for in Asia"

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