Following the success of Foodex Japan 2023 and the ambition to bring Vietnamese food to the world, Masan Consumer continued to participate in Foodex 2024 and launched CHIN-SU Chili Sauce, CHIN-SU specialty seasoning set and CHIN-SU spring roll.
CHIN-SU specialty seasoning set contains the quintessence of regional specialties such as: Dak Lak Pepper - a strong and fragrant pepper variety from the basalt land rich in minerals, Garlic powder from Ly Son Island - a type of garlic rich in essential oil from the terrain of volcanic lava soil weathered over millions of years, Golden Turmeric of Nghe An - a variety of turmeric with firm tubers, bright yellow flesh, strong aroma crystallized from the harsh wind and sun soil of the Central region.
CHIN-SU Sriracha chili sauce is made from the most delicious spicy chili peppers grilled over charcoal for 15 minutes, mixed with ripe red chili peppers that have been fermented for 12 months.
CHIN-SU spring rolls with 100% selected fresh ingredients: fresh shrimp and squid; mushrooms and vegetables harvested from Dalat farms; crispy thin rice paper rolls handmade in Bac Ninh traditional craft village.
In the long-term journey of introducing Vietnamese food to the world, Masan Consumer is committing to the highest standards of food hygiene, safety and consumer health. Masan Consumer is accelerating its "Go Global - Around the World" strategy, aiming for 15% of sales in 2027 coming from international markets. Success in the Japanese market creates a leverage for CHIN-SU specialties in particular and other Masan Consumer products in general to easily penetrate many other developed markets in the world such as Korea, Australia, and Europe. Europe and North America…
The product set will be widely sold throughout the Japanese market to serve the needs of enjoying Vietnamese cuisine in Japan as well as serving the majority of Vietnamese expatriates living, studying and working here.
Source: Masan Consumer Holdings