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Featured information about Masan Group and Market

January 22, 2025

Nam Ngư partners with the people of Lý Sơn to promote local specialties

Table of Contents:

    With Nam Ngư's support in economic development and local specialty promotion, Lý Sơn garlic has increasingly affirmed its value, becoming a source of pride for Vietnamese agricultural products.

    Supporting the people of Lý Sơn in local economic development

    Lý Sơn garlic plays a crucial economic role for the local people and government. Thanks to the unique soil conditions, Lý Sơn garlic is renowned for its fragrant aroma, spicy yet mildly sweet taste, small white bulbs, uniform cloves, and high essential oil content. This has made Lý Sơn garlic a sought-after specialty, with a market price 3-4 times higher than regular garlic.

    As part of its sustainable development strategy to elevate the value of local specialties across Vietnam, Masan Consumer (Nam Ngư brand) has developed standout products utilizing Vietnamese specialty ingredients. This allows millions of Vietnamese consumers to enjoy dishes paired with regional specialties from across the country.

    Nam Ngư đồng hành cùng bà con Lý Sơn quảng bá đặc sản - 1
    Garlic is both the Lý Sơn island specialty and its primary economic source

    Marking a significant milestone, on July 1, 2023, the Nam Ngư brand officially signed a long-term supply agreement with the People's Committee of Lý Sơn Island District and local farmers to produce Nam Ngư Lý Sơn Chili Garlic Fish Sauce. This ensures a stable market for the specialty while supporting local farmers in developing their economy.

    Nam Ngư đồng hành cùng bà con Lý Sơn quảng bá đặc sản - 2A representative from Masan Consumer Corporation and Lý Sơn Island District signed a long-term supply agreement for Lý Sơn garlic.

    Promoting Lý Sơn Garlic

    Continuing its strategy to elevate Lý Sơn garlic, in August 2024, Nam Ngư organized the "Week of Elevating Lý Sơn Garlic Specialties" to promote the value of this specialty and bring it closer to consumers both nationwide and globally.

    Nam Ngư đồng hành cùng bà con Lý Sơn quảng bá đặc sản - 3
    Week of Elevating Lý Sơn Garlic Specialties occurred in HCM city back in August 2024

    Additionally, Masan Consumer Corporation contributed VND 1 billion to expand the agricultural irrigation system, drawing water from the Thới Lới reservoir to the garlic fields. This ensures a stable water supply for local farmers, reducing risks and increasing agricultural productivity.

    Nam Ngư đồng hành cùng bà con Lý Sơn quảng bá đặc sản - 4

    Welcoming the New Year 2025 on Lý Sơn Island

    In the joyous spring atmosphere, the Nam Ngư brand gifted over 80,000 bottles of Nam Ngư Lý Sơn Chili Garlic Fish Sauce to celebrate Tet with the people of Lý Sơn Island. These farmers have cultivated the distinctive garlic that embodies the region's specialty. Festivities included activities such as wrapping bánh tét, making bánh xèo, and preparing delicious dishes like spring rolls, fish cakes, pickled vegetables, and cultural performances to celebrate the new year.

    Nam Ngư đồng hành cùng bà con Lý Sơn quảng bá đặc sản - 5
    Nam Ngư gifted more than 80.000 Nam Ngư Lý Sơn Chili Garlic Fish Sauce in celebration of Tet with the island community

    Nam Ngư đồng hành cùng bà con Lý Sơn quảng bá đặc sản - 6
    People of Lý Sơn celebrate the new year 2025 with Nam Ngư

    Closing the year 2024, over 10 million bottles of Nam Ngư Lý Sơn Chili Garlic Fish Sauce have reached consumers nationwide, demonstrating the enthusiastic reception of this high-quality product made from Lý Sơn garlic.

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