This is not only a change in visual identity, but also the beginning of a renewed customer experience journey, aiming to connect more deeply with generations of Vietnamese consumers.
As a brand with nearly six decades of history in Vietnamese tea culture, Phúc Long has left its mark by blending traditional values with distinctive quality. What makes Phúc Long unique lies in its handcrafted tea brewing process, performed by well-trained baristas, resulting in a rich and characteristic flavor that is distinctly “Phúc Long”.
Signature drinks such as Phúc Long milk tea, Lucky Tea, Peach tea, Lychee tea, and bold Vietnamese coffee have become household favorites, shaping the brand’s reputation and popularity. From authentic flavors to modern service, Phúc Long continues to win over customers through meticulous attention to details.
