Masan Consumer is committed to providing 100 million Vietnamese people with affordable products, responding to the increasing demand for quality and reasonably priced goods in a sustainable manner. This commitment however extends beyond providing products; the Company prioritizes workforce development, addresses stakeholder needs throughout the value chain, supports local communities where it operates and gives back to the society at large, while reducing environmental impact. Beyond being an FMCG company, Masan Consumer strives to be recognized as the “Pride of Vietnam” by adopting a holistic approach to sustainable development and embedding environment, social, and governance principles into decision-making processes.
According to S&P Global’s assessment, Masan Consumer scored 51 points in the Governance & Economic dimension, outperforming 88% of FMCG companies worldwide. In the Environmental and Social pillars, the company scored 47 points in each, surpassing 80% and 85% of its global industry peers respectively.
These consistently high scores across all three dimensions reflect Masan Consumer’s comprehensive sustainability model-balancing business efficiency with transparency, environmental stewardship, and social responsibility. This is a concrete reflection of its philosophy “Doing Well by Doing Good”, creating sustainable growth through positive impact on the community and society.
In 2024, Masan Consumer has transitioned 65% of its total energy consumption to renewable sources, while reducing Scope 1 & 2 greenhouse gas (GHG) emissions by 18% compared to the 2023 baseline. Solar power projects have been implemented at manufacturing sites, 100% of diesel forklifts have been replaced with electric ones, and over 80% of waste is treated or recycled. These actions underscore the company’s steadfast commitment to “green growth” and its long-term goal of achieving carbon neutrality.
Alongside emission reduction, Masan Consumer is pioneering circular economy packaging, prioritizing eco-friendly materials and reducing plastic waste. The company also optimized weight of plastic preforms for bottle products and expanded the use of recycled PET (rPET) - maintaining product quality and logistics efficiency while minimizing environmental impact.
Additionally, the company identified that 70% of its pellets utilized polyethylene (PE) film for packaging. In 2024, Masan Consumer eliminated the use of PE film for pellet wrapping, resulting in a reduction of plastic waste equivalent to 21,853 kilograms. This initiative helped Masan Consumer reduce its emissions by an amount equivalent to 129.15 tons of CO2.
Another cornerstone of Masan Consumer’s sustainable development lies in its internationally certified production system. All 13 factories are certified under key global standards for safety, environment, and energy management, including FSSC 22000, ISO 14001, ISO 50001, ISO 45001, and ISO 14064.
People are placed at the heart of Masan Consumer’s strategy. The company has been recognized by Great Place to Work® as a “Great Place to Work” for three consecutive years (2023-2025), with 87% of employees affirming it as an ideal environment for career growth and fulfillment. Notably, women represent 43% of mid-and senior-level managers, reflecting Masan Consumer’s strong commitment to gender equality and talent diversity.
For Masan Consumer, sustainability goes beyond product innovation or environmental efficiency - it extends deeply into community empowerment. In 2024, the company contributed over VND25 billion to social initiatives focused on education, healthcare, and nutrition, improving living conditions in numerous localities across Vietnam.
From product innovation and supply chain optimization to community engagement, Masan Consumer continues to embody the pioneering spirit of a Vietnamese enterprise on the global stage. Its recognition by S&P Global not only elevates Masan Consumer’s brand reputation but also reinforces its commitment to transparency, international governance standards, and sustainable growth.