Masan MEATLife and Vinacafe Bien Hoa honored as Vietnam National Brand in 2022
On the evening of November 2, 2022, at the announcement ceremony of Vietnam National Brand 2022 with the theme "Creating the future", two subsidiaries of Masan Group, namely Masan MEATLife and Vinacafe Bien Hoa, were honored the National Brand. This is the 8th consecutive year in a row that Vinacafe Bien Hoa was named for this noble program.
Speaking at the ceremony, Prime Minister Pham Minh Chinh praised and congratulated enterprises with products with national brand, and highly appreciated their efforts. He said, Vietnamese enterprises and national-branded enterprises not only excellently performed their production and business activities, creating jobs for millions of workers, but also joined hands with the whole country to fight the pandemic, contributing to enhancing Vietnam’s image and prestige.
Held since 2003, Vietnam National Brand is the Government’s unique, long-term and exclusive trade promotion program aiming at building and developing the national brand through product brands. This year, Masan MEATLife and Vinacafe Bien Hoa were selected among more than 1,000 businesses in different fields and industries across the country thanks to their impressive business performance, contributions to the state budget as well as their efforts to create jobs and improve the quality of lives of local people. The outstanding products of the two companies including MEATDeli chilled meat, Vinacafe coffee, Wake up coffee, Phil coffee, Wake up 24/7 energy drink with coffee flavor and B'fast nutritious cereal were also recognized as a National Brands in 2022.
In addition to the National Brand program, in 2022, Masan and its member companies were continuously honored in many prestigious awards and programs such as Forbes Top 50 Best Listed Companies by Forbes Vietnam, Top 50 Corporate Sustainability Awards by Nhip Cau Dau Tu magazine, Vietnam’s 25 most valuable brands in F&B sector by Forbes Vietnam, Top 10 Vietnam Excellent Brand 2022 by Vietnam Economic Times and so on.