Between 2023 and 2025, Masan Consumer distributed approximately VND32,000 billion in cash dividends, around USD1.3 billion, placing it among the largest dividend payers on the Vietnamese stock market.

Masan Consumer Corporation (HOSE: MCH) has announced 11 August 2026 as the record date for its first 2026 cash dividend advance. The payout ratio is 20% of par value, equivalent to VND2,000 per share, with payment expected on 19 August.

Based on Q2/2026 financial statements, MCH had approximately 1.3 billion shares outstanding as of 30 June, including ESOP shares issued in June. On this share base, the company will distribute approximately VND2,614 billion in this dividend advance.

This marks MCH's first dividend advance of 2026, extending its record of high shareholder returns. Between 2023 and 2025, the company distributed approximately VND32,000 billion in cash dividends, around USD1.3 billion, placing it among the largest dividend payers on the Vietnamese stock market.

Masan Consumer's ability to sustain this dividend policy is underpinned by a highly profitable business model and strong cash conversion.

In the first six months of 2026, MCH generated approximately VND2,000 billion in free cash flow. As of end-June, cash and cash equivalents stood at VND9,565 billion, while total borrowings were VND8,951 billion, down from VND9,591 billion at end-2025.

On operating performance, MCH's Q2/2026 net revenue reached VND7,165 billion, up 14.2% year-on-year, driven primarily by volume growth of nearly 10%, with the remainder from pricing adjustments.

Q2 gross profit came to VND3,193 billion, up 15.3%, with gross margin improving to 44.6%. EBITDA reached VND1,812 billion, up 12.8%, while NPAT Pre-MI (profit after tax before minority interests) reached VND1,484 billion, up 10.2%.

For the first half of the year, Masan Consumer's cumulative net revenue reached VND15,637 billion, up 13.6%. NPAT Pre-MI reached VND3,284 billion, up 10.9%; NPAT Post-MI (profit after tax attributable to MCH shareholders) reached VND3,249 billion, up 11.6%.

Among key brands, CHIN-SU revenue grew 27%, and Omachi grew 17.8%. Nam Ngư recovered part of the market share lost during the earlier disruption to the traditional trade channel, while Chanté and Homey provided additional momentum for the home and personal care segment. Homey alone has reached a revenue scale of approximately VND20 billion per month, up from a near-negligible base.

Following these results, MCH maintains its full-year 2026 revenue guidance of VND33,800-35,000 billion, representing growth of 11-15%. Its NPAT Pre-MI guidance is likewise maintained within a 10-15% growth range.

A notable highlight in the first-half results is the recovery of the traditional trade channel following MCH's 2025 distribution system restructuring. Q2 traditional trade revenue grew 10.6%, while modern trade and HORECA grew 28.9% and 29.7%, respectively. E-commerce grew 202.3%, off a low base.

MCH's Retail Supreme system now covers approximately 550,000 active points of sale. Having expanded its coverage, the company's focus has shifted toward deepening penetration: increasing the number of SKUs carried per store, improving in-store display, and prioritizing new product categories at 30,000 high-traffic points of sale.

The average number of SKUs per point of sale has reached approximately 5.8, while around 43,000 points of sale currently carry products across more than six of MCH's business categories. The company aims to raise this figure to 100,000 points of sale by year-end.

Speaking at the Community Day investor event on 29 July, MCH CEO Trương Công Thắng said the new system allows a new product to reach tens of thousands of points of sale within one to two weeks, compared with three to four weeks under a model relying primarily on the traditional wholesale channel.